I work across the whole production line, from the first SME interview to the finished course sitting on the LMS. That means I can take a project the whole way instead of handing it between four people and hoping it survives.

My background is insurance, banking, retail and healthcare funding, so compliance heavy material and strict brand guidelines are normal territory for me. I have written for call centre agents, payroll administrators, claims assessors and executives, and the job is always the same one: take something dense and make it usable.

I also build my own HTML modules when an authoring tool cannot give the client what they actually need. Sequential navigation, interactive panels, audio transcripts, gamified activities, all on brand and all built to behave properly on a phone.